The mobile market has proved itself the fastest growing market ever. With statistics and numbers hitting you from every part, it is rather hard to ignore this section of the worldwide market. Whether you are a small business aspiring to become huge or you are a giant trying always to put your customers first, it is easy to conclude that mobile devices are the next “thing” to take into consideration when it comes to your business.
Apparently, so far is those small and medium businesses that saw the advantage faster and more clearly, rather than big brands, so they jumped right into the mobile pool. A recent AT&T reported said that 72% of the small businesses own a mobile web app and 40% of them said they would not have survived without it. I have not heard of one bad example or anybody who build or bought a mobile app and failed.
However, what I did see, and it saddens me, is businesses that build their mobile app and then did not know what to do with it or used it poorly, not at all at its full capacity. In order to share a little light into this mystery of “what to do with the app once it’s done”, here are some tips and tricks below.
Why are you building the app in the first place?
Think hard before you decide to take this step. Different businesses may have different needs or opinions, but one thing is for sure – don’t make an app just before your competition did one and decide what to do with it after it is done.
Being on vacation, with the sun shining above your chaisse-langue while you are sitting with a Mai-Tai in your left hand and the warm, golden sand pouring from the right one, makes you think at great truths generally known worldwide in those few moments of conscience right before you collapse in an ecstatic bliss. And that made us think more on what Webcrumbz was supposed to be and what it is now, but mostly on what we are trying to make it be from now on.
All this made us go back to Webcrumbz roots; to the moment when we thought that mobile friendly sites were the right answer to the “What are you doing?” question. Then we remembered the moment when we realized that is not true, that we will be developing, creating, managing and distributing mobile web apps.
Even if the business environment is said to be a mischievous place, full of self-centered companies and people that are ready to do anything it costs to succeed, it is often that you will see a friendship come to se the light of day. Fragile at first, doubtful and wiry, these manifestations turn out to be a fructuous and plentiful environment, where both parts grow up beautifully.
That happened to us, some time ago, and from that moment on, we saw how much a friendship matters. What is this all about, you might wonder? Well, it is about a special “relationship” that started with the first email sent to TEDxCluj. You know what they say, after that, all is history.
Yes, that is what I have experienced these past few days and what Ciprian will experience next week.
On May the 20th, there has been the third edition of TEDxCluj, a special edition where we had the opportunity to go make a mobile web app. Upon arriving in Cluj Napoca, the strangest feeling hit me – I felt at home! It is such a lovely city, full of great people and enchanting buildings. I am still sorry I didn’t have the chance (and time) to walk around in their park.
But let’s go back to the even I went there for in the first place, TEDxCluj which was amazing! The speeches were both hallucinating and down-to-earth, it captivated me from the very first sentence Cor Geertsma said. It has been a magical day, which got to my inner-self and made me rethink my life strategy. Especially the things Mihaela Rus and Andrei Gheorghe said…